This is the idea of a casino director in New Orleans. The director expect to attract more customer in is establishment but for that, he will concentrate his job on the local visitor instead of focusing on the national visitor. “I think we have to do a better job regarding the local customer and target them instead to spend too much money regarding international visitor” said the director of the casino Dan Real. The casino has some difficulties to increases their revenues and Dan Real is replacing the previous director Jim Hoskins.
We suppose that the pressure is very important and the new director has to prove his competence quite quickly to save his seat. His job is to find a other way to attract customer in his casino and increase the revenue of the company but competitor and internet don’t help the director in his goals. He will concentrate on local marketing, this is strategy.